What is important about Brand Marketing?

     • Consistency
               -often colors are different when on different marketing materials, use one source to keep marketing materials consistent

     • Put your logo on everything
               -often you can have your logo on items you use everyday at the same cost that you would normally purchase them for. Usually the only catch is you may have to order larger quantities.

     •  Advertise where your target market is
               -what is right for YOUR company, every business is different. Should you dedicate more money to the web, billboards, print, or tradeshows.

What can you get your logo on?

     In one word - EVERYTHING. Most commonly are pens and apparel but just because everyone gets pens and apparel doesn't mean you need to. Some companies are purchasing less products but nicer products.